About
Me
I’m a passionate and responsible Digital Marketer with over 4 years of experience specializing in Digital Marketing.
With a strong focus on Paid Media Strategy and optimization, I have built and scaled performance-driven campaigns that support business growth by improving revenue and managing acquisition costs (CPL/CPA). Leveraging a deep understanding of the customer psychological journey, I’ve also helped improve funnel conversion, especially for high-ticket and B2B lead generation.
I’m eager to grow into a Performance Marketing role in a dynamic environment with a clear career path, where I can leverage analytics, testing, and hands-on execution to deliver high-quality leads and long-term value for the business.
Hello Boss ! I'm Phạm Quang Hiển
My
Role
Chatbot & Automation
Designing smart automated workflows and chatbots to streamline customer journeys, nurture leads, and save operational time.
Performance MKT
Continuously testing and optimizing ad campaigns based on deep data analytics to ensure every dollar spent delivers maximum value.
Digital Marketing
Developing multi-channel strategies to connect brands with target audiences through impactful content and online campaigns.
Building scalable marketing systems through digital strategy, performance, and automation.
MECI SAI GON JSC
Feb 2023 - Now
Digital Marketing Specialist
Main task:
- Strategic Planning & Budgeting: Formulated annual/quarterly marketing strategies and allocated multi-channel budgets, utilizing deep ICP and buyer persona research to align with BOD growth objectives.
- Full-Funnel Paid Media: Executed and continuously optimized targeted campaigns across Google, Meta, TikTok, Zalo, and LinkedIn, leveraging advanced audience segmentation and retargeting to maximize Qualified Leads.
- Data Analytics & Reporting: Tracked core business metrics (P&L, ROAS, CPA, Conversion Rate) and built comprehensive performance dashboards to drive data-backed optimization decisions.
- Marketing Operations & Content: Partnered with IT to optimize CRM lead flows, built n8n/AI (ChatGPT) automation workflows for customer support, and acted as the on-camera host for brand video content.
Key Outcomes:
- Revenue & KPI Attainment: Overachieved 2025 sales targets by 112%, driving a +45.21% YoY revenue increase (and +56.67% vs 2023).
- ROAS & Cost Efficiency: Skyrocketed ROAS by +68.25% and slashed Cost per Qualified Lead by -29.04% YoY through rigorous funnel optimization.
- AOV & Lead Quality: Delivered a massive +79.4% growth in AOV and increased Qualified Leads by +29.88% by focusing resources and tailored messaging on high-value core customer segments.
Kella Professional
Mar 2022 - Jan 2023
Main task:
- Executed & follow up company marketing campaign (launching new product)
- Assist with coordinating and executing celebrity engagements
- Created a landing page to drive conversions from sales ads and set up a customer follow-up funnel.
- Ideation and production of visual content
- Customer consultation and sales support
Key Outcomes:
- Built foundational knowledge of IMC and digital media planning.
- Adopted a performance- and data-driven mindset.
- Developed a paid media plan and budget allocation.
- Achieved ROAS > 5 and CPA VND 25,000 with selling 1,000+ units in 2 month on Tet
Marketing Excutive
Vibula MCN
Jan 2022 - Mar 2022
Intern Media Specialist
- Come up with ideas for content marketing.
- Produce videos on the TikTok platform.
- Plan to implement a campaign to build a TikTok channel for the company's partners
My Work
Experience
My
Projects
Select a project to explore
MECI Sai Gon JSC
Brand coverage and consistently
SITUATION
- In 2023, I relied heavily on paid media across too many product categories.
- Ad content focused on product features rather than the real pain points of factory customers.
- Search Ads grouped keywords too broadly, without clear segmentation by search intent.
- Brand positioning for MECI as an " 'Ô Sin' Nhà Xưởng" existed, but had not been strongly invested in across channels.
- Revenue increased, but costs also rose, resulting in weak profitability and unsustainable growth.
TASK (Objectives)
Business Objective
- Increase "Retail revenue" from end customers in the factory segment.
- Drive more sustainable and profitable growth by focusing on higher-value customer groups.
Marketing Objective
- Generate more qualified leads from core factory customers.
- Strengthen brand awareness and trust for MECI as an " 'Ô Sin' Nhà Xưởng"
- Focus marketing resources on the products and channels with the highest conversion potential.
ACTION
- Optimized Paid Media and Owned Media to create a more balanced digital strategy between conversion and brand building.
- Reallocated budget across channels to better support short-term performance while maintaining long-term brand awareness.
- Used a funnel strategy built around low-value but essential products to attract core factory customers (B2B) and generate qualified leads.
- Leveraged credibility from partnerships with large factories and well-known brands to strengthen trust and brand perception.
- Developed ad creatives around real factory contexts, operational problems, and customer pain points instead of product-only messaging.
RESULT
Business Growth
- Revenue in 2025 increased by 45.21% vs. 2024 and 56.67% vs. 2023.
- Achieved 112%+ of the 2025 sales KPI.
Marketing Efficiency
- ROAS increased by 68.25% vs. 2024 and 62.45% vs. 2023.
Lead Quality
- Core factory customers increased by 18.2% vs. 2024.
- Qualified Leads increased by 29.88% YoY.
- Cost per Qualified Lead decreased by 29.04%.
Customer Value
- Average Order Value increased by 79.4% vs. 2024.
-> This reflected a stronger ICP strategy and better customer quality.
My Scope
Planning | ICP & 3Cs Research | Paid Media | Owned Media
Funnel Optimization | Brand Audit | On-Camera Host | Performance Report & Analytics
Digital Marketing
Improving MECI’s digital marketing strategy to attract more qualified factory leads, strengthen brand awareness, and drive more effective business growth.
Creative Content Ads
Paid Media Planning & Optimization
Report & Analytics
On - Camera Host
KELLA Professional
SITUATION
As a Marketing Executive in my early career stage, I supported the go-to-market execution for Kella’s gray coverage shampoo launch during the Tet season. The product was positioned as an affordable at-home solution for customers who wanted to cover gray hair conveniently without going to a salon.
TASK (Objectives)
Business Goal
-> Sell 1,000 units during the Tet campaign period.
Marketing Goal
-> Build product awareness and drive conversions through a multi-channel launch campaign supported by landing page and sales follow-up flow.
ACTION
- Executed multi-channel content across social platforms for the new product launch
- Built a landing page to convert paid traffic and support customer follow-up
- Reviewed and followed up agency deliverables for content and ad execution
- Monitored campaign performance and supported reporting analysis
- Developed sales scripts to help the sales team consult and close customers via messaging
- Assisted in coordinating celebrity engagement activities for the campaign
RESULT
- Sold 1,000+ units in 2 months during Tet
- Achieved ROAS > 5
- Maintained CPA at VND 25,000
- Built practical experience in IMC execution, paid media coordination, and conversion-focused funnel marketing
My Scope
Go-to-Market Execution | Landing Page & Conversion Flow
Agency Management | Performance Reporting | Sales Support
Marketing Excutive
Supported the go-to-market execution for a new product launch, coordinating content, landing page, agency performance, and sales follow-up to drive awareness and conversion during the Tet sales season.
Agency Management & Performance Reporting
Landing Page & Conversion Flow
Why You Hire Me for Your Next Position Digital Marketing ?
I bring a growth mindset, adaptability, and a strong commitment to continuous improvement. I may not be the most experienced marketer, but I learn fast, stay open to challenges, and always strive to create better results. With proven results from my previous work, I believe I can contribute meaningful value and grow with the company over time.
Click here to see more
Certificates
Colleagues Say
What
Thank you
Your submission has been received! Keep an eye on your phone or email because we will contact you soon.
Home
About me
Project
Contact
Thank you for reaching out
Your message has been received successfully. I truly appreciate your time and interest. I will review your information and get back to you as soon as possible.
